Elixinol’s roots go back to 1991 when the founders of the company started to research longevity, and how people’s lives could be made longer and more fulfilling through the use of natural products.
Elixinol’s co-founder Paul Benhaim has been developing and cultivating hemp-based products around the world since 1991. The company’s research is an on-going commitment, as the benefits of cannabanoids have become more widely known.


The Elixinol brand launched in South Africa in 2016, supplying only 100% organic, THC-free hemp oil to the local market.

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Elixinol founder and CEO, Paul Benhaim
Paul Benhaim

Founder & CEO

Our Founder

Paul Benhaim is one of the most respected pioneers in the hemp industry having been involved since 1993. He is the founder of world recognized Hemp Foods Australia,

His passion for hemp was inspired by many experiences in his youth, having traveled to many pristine places in the world and seeing first hand how our modern use of waste such as plastics were doing harm to our natural environment.

His first commercial endeavor with hemp was creating a nutritional bar made from hemp in the United Kingdom which offered the perfect ratio of omega-3 and omega-6 essential fatty acids. That bar quickly moved from a few thousand bars per year to multi millions of pars per year and is now sold under numerous labels throughout the world. This lead Paul to found the industry leading brand Hemp Foods Australia which continues to introduce the highest quality of hemp food products available.

Paul has pioneered the development of many other products made from hemp and has shared many of his findings in 6 books and mini-guides he has authored: Growing Hemp For Profit, Building A House From Hemp, Hemp Textile Business, Hemp Fuel Guide, Hemp Paper Guide, Hemp Body Care Guide and Hemp Plastic Industry.

After realizing the health properties that come from the hemp plant, Paul collaborated with some of the world’s leading experts that have studied the integral role that the cannabinoids and terpenes within the hemp plant play he decided to play an active role in this industry. He founded Elixinol with the vision of providing the highest quality products backed by research and to deliver a world class experience.

Closeup shot of Elixinol CBD hemp oil

Elixinol is a CBD hemp oil extract made from the oil of hemp seeds and stalks. The plants are (bred) with higher concentrations of CBD (cannabinoid cannabidiol) and without THC.

Scientist observing Elixinol CBD oil through a microscope

Our CBD hemp oil is manufactured in Europe. Before it arrives in South Africa it is tested to ensure product potency, and to test for heavy metal and microbiological contamination and pesticides.

Neuron firing in the brain

More than 400 phytonutrients have been identified in hemp plants. Elixinol delivers these phytonutrients in a form that is quick and easy to digest, directly to the endocannabinoid system of the body.